The journey to 22 July
Eight systems — each one a "Who": a system that does a job so it runs without depending on you. Here's the order and where each stands. If time gets tight, we finish the highest-value systems fully rather than leaving everything half-done.
Knowledge Base The Knowledge Keeper
Building nowOne searchable home for how Ritual does things — your voice, your process, your coaching. The foundation everything else draws on. (See the "your voice" tab for exactly what goes in.)
Five follow-up automations The Follow-Up Team
StartingLead follow-up, intro booked/attended, onboarding, win-back. Automates the comms around Mariana Tek — it doesn't replace MT booking.
Email Triage Agent The Inbox Drafter
QueuedReads incoming member emails and drafts on-brand replies for your team to check and send. Fast, consistent, off your plate.
Lead-qualification quiz The Front-Desk Qualifier
In progressScores prospects, recommends, guides them into your Ritual Intro. Built — this is where you add your tuning so it speaks to your goals.
AI-assisted sales system The Sales Coach
In progressA consistent consult, objection-handling and follow-up system across both locations.
Coach development & programming The Head Coach
In progressYour own version of the onboarding/programming support — rebuilding what the franchise used to provide, in the Ritual way.
Reviews & referrals The Reputation Engine
QueuedRequests reviews at the right moment and (the part MT/XG can't do) auto-drafts replies. Plus a compliant referral scheme — rewards go to referrals, not reviews (Google's rule).
Weekly scorecard The Weekly Scorecard
QueuedAutomates the dashboard your team builds by hand — the numbers pull themselves together so the weekly review runs itself.
Optional: a short session to make the quiz yours
Your callThe quiz is a great first place to put your own stamp on things — you decide how leads are scored and what the final recommendation says and sounds like. That tuning is exactly what turns a generic tool into Ritual's. No tech needed from you: you describe how you'd score and what the report should say (in plain English), and I wire it in — you'll see it change live.
If you fancy it, let's grab ~45 mins over the weekend — totally optional, whenever suits. Tell me on our call or drop me a time and I'll send an invite.
Plain-English glossary
Every term that's come up, in one line each — what it is and why you'd care. This grows as we go; ask me to explain anything and it gets added here.
Knowledge Base (KB)
A single searchable library of how Ritual does everything — SOPs, voice, sales process, coaching.
Why you care: it's the brain the other systems pull answers from.
Supabase
The database that stores the knowledge base and makes it searchable.
Why you care: it's the filing cabinet — and it's smart enough to find things by meaning, not just keywords.
Hostinger (VPS)
A private server you own ("VPS" = virtual private server) where we install Supabase and other tools.
Why you care: maximum flexibility and it's yours — we can also add things like automations or a link shortener later.
Vector embeddings / RAG
The tech that lets the system search by meaning and pull the right info to answer a question or draft a reply.
Why you care: it's what makes the KB actually useful instead of just storage.
Triage Agent
An assistant that reads inbound emails and drafts replies for a human to approve.
Why you care: fast, on-brand responses without it depending on you.
BYOA — OpenRouter & fal.ai
"Bring Your Own API." OpenRouter = your own key for the AI text models; fal.ai = your own key for image generation.
Why you care: your billing, your ownership, zero lock-in to me.
Brand Story Builder
A guided process that captures the new Ritual voice, story and avatar — so outputs sound like today's Ritual, not old Fit Body.
Why you care: this is a big part of how we capture your current brand voice.
Mariana Tek (MT) & Xplor Growth (XG)
MT = your booking/CRM source of truth. XG (the old BrandBot) = the marketing/automation layer on top.
Why you care: we build around these, not instead of them — and first we switch on what you already pay for.
Cloudflare & GitHub
Cloudflare hosts your pages (like this one); GitHub safely backs up all the code.
Why you care: fast, owned, and recoverable.
How your data becomes your voice
Your concern is the right one: the scraped Fit Body / GHL bot data is unreliable and it's the old brand. So here's the honest picture — what we deliberately turn down, what we turn up, and how it ends up sounding like Ritual.
The flow at a glance · detail below
Turned DOWN discounted
- Fit Body GHL emails/texts — the bot "went off the rails"; we treat this as unreliable raw material, not truth.
- Old Fit Body brand voice — explicitly flagged as "not current Ritual" so the system doesn't imitate it.
We don't throw it away — we down-weight it and tell the system to discount Fit Body.
Turned UP your voice
- Your ChatGPT export — the Zenith work ← the richest source of your real voice. You request the export from ChatGPT; we extract just the Zenith material from the JSON and feed that in.
- Your 16 years of member emails/SMS (old FPT) — if the previous devs can pull it. Decades of real Ritual/your communication.
- Brand Story Builder — captures today's Ritual avatar & voice directly.
- Teams, Google Drive/Docs, the EGS knowledge base, and your own coaching/programming materials.
What happens in the middle
Each source is cleaned, tagged by how much to trust it, and turned into searchable "embeddings" (the meaning-search tech from the glossary). The good Ritual sources carry the weight; Fit Body is kept at arm's length.
The result
A knowledge base and a set of drafting tools that sound like Ritual — like you. Every email draft, every answer, every piece of copy is pulled from your voice, not a generic franchise template.
- Priority #1 of the build is exactly this: getting it to sound like you and tuning the database.